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No question left unanswered.

Over the past month I have discovered Quora.

What I really mean is – I’ve heard about it before but never really thought about how I could use it / what it could do for me?

Since leaving teaching, one thing is clear – the academic development that I once had does not exist in my corporate world. There is nothing like consistently re-assessing my own knowledge by the constant challenges faced by the evolving door of curriculum and assessment. I miss delivering content daily. I just don’t miss dealing with everyone else’s problems.

So after listening to the Question Of The Day podcast – I got addicted to Quora. Honestly, it wasn’t hard to do because it is almost fulfilling the educational void that I have been missing since leaving academia.

For those of you who are unfamiliar with Quora, it is a place to ask questions and provide answers. Sounds fun right? I thought so.

Once you set up you profile and provide details such as educational achievements and degrees, as well as experiences, you can begin to ask or answer questions.

At first I found it a little difficult to get the hang of things, as my answers were constantly being hidden due to lack of credibility as an author. It meant that I needed to fill my profile up with more information so that I could be an expert in the fields that I was providing answers for. Ironically you could just make it all up and become a self-proclaimed expert without a hint of experience. But I believe that these people are only ultimately cheating themselves.

Once I have chosen my interests, Social Media Marketing and Education, I set off to answer as many questions as I could before my eyes shut on me. The very first night I was on Quora, I was awake till 1am typing answers to a variety of questions.

As I am now an active member of the community and have finally reached 10,000 views on my content, and as a result I am finding that more and more people are asking me to answer their questions.

However what is annoying about listing Facebook as an area of expertise is that a lot of people are asking questions about stalking blocked profiles, or how to contact people that they have a crush on. These questions I hate and pass right away. I am on Quora to help people with Facebook marketing, not stalking.

From my experience on Quora so far, there are four types of users;

  • The questioner – this is the person that is on Quora frequently to seek advice on a variety of topics.
  • The answerer (me) – the person who enjoys responding to questions in their area of interest or expertise.
  • The reader – the person who reads both questions and answers but is unlikely to ask a question or provide an answer.
  • And finally the confused – the person who totally misses the point of Quora, asks stupid questions and provides stupid answers. (Although mostly moderated by Quora, some still get through the cracks).

Thus leading me to my next point, what is the point of Quora? I believe the contention of Quora is to provide users with a network of shared knowledge. That the network is in fact responsible for the development of an educational community of acquired knowledge. I think it is the next step from Wikipedia in the sense that it is not moderated and controlled as vigorously and it works on a question and answer system as opposed to topic-based encyclopedia.

I think you miss the point when you are on Quora, if you ask questions that lack depth and are loaded with a personal vendetta.

I think you miss the point when you are on Quora, because you are too lazy to do a Google search to bring up the appropriate websites.

And finally, I think you miss the point when your questions tinkers on the privacy laws and are indicating that you are crossing illegal boundaries.

On Quora, I am the one answering questions. I’ve asked a couple of questions but to be honest, it is probably easier for me to seek those answers through Google. I am not one to completely trust shared knowledge yet, but I am excited to see how this builds over the coming years.

I look forward to developing a further analysis on the type of people who partake in the network Quora. But in the meantime, I suggest you give Quora a go.

Find me – Em Mango

~Mango
“Seek and you shall Quora.”

 

 

 

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How to create a Social Media Marketing Course?

 

 Recently I have thought about my experience as a Social Media Marketing Lecturer. It was a fantastic opportunity that was awarded to me and I am grateful for the ability to share my knowledge with others. The biggest take away for me was the solidification of my own understanding of Social.

As a new industry, Social Media Experts are self-taught and just a rather large group of “Otters” who have a keen interest in the fluid digital world. We live and breathe Social. We continuously navigate the changing landscape of Facebook and have added ‘algorithm’ into our names.

As Social Media is evolving quickly into Digital Marketing, it is becoming more and more important for businesses to embark on their journey into the Social Media marketplace. Finally Social Media Marketers are becoming a niche market of their own. Moreover, my job is actually real.

I am excited to consider the occurrence of Bachelor of Social Media Marketing and I challenge any Australian University to think about how they can offer a course that addresses this new form of Digital Marketing. I would like to see Bachelor of Arts, Media and Communications evolve into Social Media Marketing and launch a new breed of Social Media Marketers into the world.

From my experience the role of a Community Manager is growing astronomically. So much so that previously the role of Community Manger was a one-man job. Now I can see breakdowns between Moderator, Content Creator, Media Buyer, Analytics and Reporting Expert and Account Manager.

It is at this point that it leads me to the contention of this article. I would like to share with you the aspects of Social Media Marketing that I have taught in my own course. I am not prepared to share everything, but I would like to give those who are beginning to create courses, a head start into the most important aspects of Social.

The resource that I have created below is an opportunity for lecturers new to Social Media Marketing to use to create their own course. I only ask that I am acknowledged as a source. Please feel free to ask me further questions around the lessons outlined in my course.

Finally my belief in creating and educating others in Social Media Marketing is my main reason for sharing my own knowledge.

  • What is Social Networking?

    An overview of emerging trends in web 2.0 as well as an introduction into new forms of Digital Marketing, based on user trends as opposed to platforms.

    References: click here

  • Social Platforms – representing your brand digitally.

    An introduction into Social Media Platforms and how they can be used effectively to develop brand awareness and increase ROI.

    References: click here

  • The Culture of the Fashion Blogger

    How is blogging emerging as a fashion trend? The new breed of fashion blogging and how that increases product sales and branding. An insider view of blogging and fashion bloggers. Tumbler vs WordPress.

    References: click here 

  • #Hashtags – and how they impact marketing techniques

    Exploring developing trends and how hashtaging can make content viral. How hashtags can affect SEO and other search related marketing practices.

    References: click here 

  • Building followers, likes, comments, and engagement

    Interacting on different platforms to increasing following, how to create content that is marketable and engaging.

    References: click here

  • Creating a solid strategy 

    How to develop a multidimensional strategy that can be used across multiple networks. How to create engagement and indirect selling through initiatives.

    References: click here

  • Social Media Ethics and Copyright

    Creating an understanding around the rules associated with copyright laws and Social Media content delivery. The changing face of Facebook and the devaluing of posts. Creating Infographics and producing viable information.

    References: click here

  • Images and feel of Social Media platforms – the dos and don’ts.

    How to make your brand feel professional? What is a quality post and how to make your brand stand out? Developing quality images and using them to represent your brand in an exceptional way.

    References: click here

  • Creating and building audiences and developing a ‘social tone’.

    Understanding the behaviours of a community and responding to community wants and needs. Defining audience engagement and building on a dynamic community that responds to brand initiatives.

    References: click here 

  • Market tools and Market leaders – Case Studies

    Using Social Media Dashboards to publish content easily, connecting with market leaders and following trends, as well as looking into Fashion Brands and how they are using Social Media to increase brand awareness.

    References: click here

  • Social Media Marketing and Advertising on platforms.

    Using and developing keyword based interests to reach audiences. Defining the types of advertising on Social Media platforms, as well as targeting demographics and creating measurable campaigns. Using analytics to assess success and failures.

    References: click here 

  • Creating an e-Commerce business

    The emergence of Facebook selling and its effects on traditional e-Commerce websites. Developing a purchasing audience. How to create sell-able content? Revolutionising retail with online shopping.

    References: click here 

  • Understanding the motive behind internet trolls and responding to negativity on a public forum.

    How to make your move on internet trolls and how to stop them from ruining your business. Dealing with bad reviews and how to counteract negative feedback.

    References: click here

  • Each of the topics listed above are several aspects of Social Media Marketing that must be considered in order to develop a solid University level course. My learnings from lecturing in Social Media is that the landscape is moving so quickly that the lectures I had written five weeks earlier, were already out of date. This is particularly frustrating as it is able to evolve faster than you can teach it. It is this reason that I believe my role will always have a proportion of Community Management, without it I do not believe that anyone can stay in touch with the foundations of this new media platform.

~MsMMango
“Educate for the belief in a better future.”
Follow me on Instagram: @MsMMango