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As a new industry, Social Media Experts are self-taught and just a rather large group of “Otters” who have a keen interest in the fluid digital world. We live and breathe Social. We continuously navigate the changing landscape of Facebook and have added ‘algorithm’ into our names.
As Social Media is evolving quickly into Digital Marketing, it is becoming more and more important for businesses to embark on their journey into the Social Media marketplace. Finally Social Media Marketers are becoming a niche market of their own. Moreover, my job is actually real.
I am excited to consider the occurrence of Bachelor of Social Media Marketing and I challenge any Australian University to think about how they can offer a course that addresses this new form of Digital Marketing. I would like to see Bachelor of Arts, Media and Communications evolve into Social Media Marketing and launch a new breed of Social Media Marketers into the world.
From my experience the role of a Community Manager is growing astronomically. So much so that previously the role of Community Manger was a one-man job. Now I can see breakdowns between Moderator, Content Creator, Media Buyer, Analytics and Reporting Expert and Account Manager.
It is at this point that it leads me to the contention of this article. I would like to share with you the aspects of Social Media Marketing that I have taught in my own course. I am not prepared to share everything, but I would like to give those who are beginning to create courses, a head start into the most important aspects of Social.
The resource that I have created below is an opportunity for lecturers new to Social Media Marketing to use to create their own course. I only ask that I am acknowledged as a source. Please feel free to ask me further questions around the lessons outlined in my course.
Finally my belief in creating and educating others in Social Media Marketing is my main reason for sharing my own knowledge.
An overview of emerging trends in web 2.0 as well as an introduction into new forms of Digital Marketing, based on user trends as opposed to platforms.
References: click here
An introduction into Social Media Platforms and how they can be used effectively to develop brand awareness and increase ROI.
References: click here
How is blogging emerging as a fashion trend? The new breed of fashion blogging and how that increases product sales and branding. An insider view of blogging and fashion bloggers. Tumbler vs WordPress.
References: click here
Exploring developing trends and how hashtaging can make content viral. How hashtags can affect SEO and other search related marketing practices.
References: click here
Interacting on different platforms to increasing following, how to create content that is marketable and engaging.
References: click here
How to develop a multidimensional strategy that can be used across multiple networks. How to create engagement and indirect selling through initiatives.
References: click here
Creating an understanding around the rules associated with copyright laws and Social Media content delivery. The changing face of Facebook and the devaluing of posts. Creating Infographics and producing viable information.
References: click here
How to make your brand feel professional? What is a quality post and how to make your brand stand out? Developing quality images and using them to represent your brand in an exceptional way.
References: click here
Understanding the behaviours of a community and responding to community wants and needs. Defining audience engagement and building on a dynamic community that responds to brand initiatives.
References: click here
Using Social Media Dashboards to publish content easily, connecting with market leaders and following trends, as well as looking into Fashion Brands and how they are using Social Media to increase brand awareness.
References: click here
Using and developing keyword based interests to reach audiences. Defining the types of advertising on Social Media platforms, as well as targeting demographics and creating measurable campaigns. Using analytics to assess success and failures.
References: click here
References: click here
How to make your move on internet trolls and how to stop them from ruining your business. Dealing with bad reviews and how to counteract negative feedback.
References: click here
Each of the topics listed above are several aspects of Social Media Marketing that must be considered in order to develop a solid University level course. My learnings from lecturing in Social Media is that the landscape is moving so quickly that the lectures I had written five weeks earlier, were already out of date. This is particularly frustrating as it is able to evolve faster than you can teach it. It is this reason that I believe my role will always have a proportion of Community Management, without it I do not believe that anyone can stay in touch with the foundations of this new media platform.
~MsMMango
“Educate for the belief in a better future.”
Follow me on Instagram: @MsMMango
Nothing frustrates me further. Being an Academic who studied version 2004-2006 of Media and Communications at Monash University Melbourne, I understand what is meant when people talk about this new breed of uneducated ‘Social Media Gurus’. Idiosyncratically the pimply kid with the ‘Pumped Up Kicks’, a pair of Beats headphones, wearing skinny jeans, carrying a Mac Book Pro and a latte. As the current Social Media explosion is self taught and those whom fit into the above category generally are the experts.
As Social Media evolves quicker than the seasons change, so does the social landscape. A Social Media Expert knows this and actively participates in building and developing this landscape through understanding the culture in which they exist. A Social Media Guru lives and breathes Social Media Strategy. They post, share, emote, comment, RT, pin, blog and like in their sleep.
In response to the development of Web 2.0, Universities are finally beginning to understand and educate about the power of such a large medium. In the future we will see a Bachelor of Social Media And Communication. Our experts will be experts and educated accordingly.
Yes, anyone and everyone can jump on Facebook; upload a picture and make sense of it, but a Social Media Strategist is able to identify inadequacies in the work of a novice to the highly constructed and contextualised piece of an expert. As Covey once said “Begin with the end in mind”, we can apply this theory to the creation of a sound Social Media Strategy.
Let me make this clear, just because you can upload something onto your personal page does not mean that you can create an engaging and interactive strategy for your business. But then again maybe you can, and if you can you should really be working in Social Media alongside me.
From my experience in the industry, those who choose self management over external management rarely succeed in this ever changing landscape. With a wide range of errors on posts and general directional focus clearly identified by experts with one scroll on the page. With Social Media networks changing the rules as often as Google sends out a Penguin and Panda update, you need someone who knows what they are doing. Moreover someone who has ‘tried and tested’ beforehand.
Having been on Facebook before it was open to the public in September 2006, I have seen the changing face of the interface. And the way the initial Fan Pages have developed into advertising giants of the current version of Pages is a demonstration of it’s willingness to evolve into a highly marketable product. To turn the need for digital social interaction into a medium of considerable marketing opportunities for users and businesses is technological progression at its finest.
Social Media Solutionists are across a variety of different platforms in the most effective ways. We understand the environment we exist in, as we are the ones who shape it for the future. And yes, there is always something new to learn and to read and to follow. We connect and chat with other professionals and most importantly we love Social Media so much that we write blogs ourselves. We lead by example.
Part of my job is managing what people are saying about your brand and topics that relate to your brand, as well as creatively thinking and developing content for posts and branding. The last part is having my finger on the erratic Social Media pulse in order to develop appropriate strategies in line with Social Media trends.
Furthermore, the moment you hand over your profile you are not losing control of your brand, you are opening it up to your audience directly. Your company will still have access to every one of your pages and have the ability to create posts at any point. But before you post, I recommend that you send them to your Social Consultant instead so it does not disrupt the marketing and direction of the strategy.
Experienced Strategists will have worked within a variety of different industries and be able to understand the best use practices for the said audience. They will also understand in part the process behind the Search Engine Optimisation and how to increase your website traffic through the integration of Social Networks.
Having ‘tried it before’, experienced strategists will know what are the right mediums to engage your audience and what content will be the most successful online. We know it because we live and breathe it. We mimic our expertise on our own personal pages and we continue to learn and go.
Companies who do not dive into this landscape now will be left behind in the digital rat race. As we increase in social communication, we change how we wish to receive information. In the ‘olden days’ before Facebook, we could seek information through news and content outlets, we would search for the information and we would receive an opinionated and biased view of the news. Times haves changed and now we choose when, how and what sort of information that we want communicated to us, and by what platform in which we receive it.
Gen Y has moved so effortlessly into this technological sphere through schooling and are less and less reliant on televised news for current political, economical and social events. We are sitting on our smart phones, subscribing to RSS feeds and tweets. In addition, Gen Z is the first generation to not have lived without the internet. Technologically connected from the beginning and their exposure to content out reaching their capacity to comprehend it.
My point here is that in order to continue to ensure the longevity of your business, you will need to move with the times and tap into this digital market. As Gen Z will be your future and the decisions you make now will impact the likelihood of them continuing to build your brand.
So next time you are thinking about the value of a Social Media Professional, you must ask yourself if trusting the branding of your company to inexperienced hands is really worth it? Moreover why poorly paint your nails yourself, when you can get an expert finish at a Manicurist?
~MsMMango
“Being social is more than a post.”
#NB: This is a repost of an original post by MsMMango – if you want to talk Social Media, follow me on Twitter @MsMMango or emmango@me.com
We want ourselves to be respected by our peers and respected by men but we allow ourselves to fall into the trap of exactly what we have fought so hard against.
I am not by any means condemning women for uploading all photos of themselves wearing next to nothing, but I believe the purpose behind those uploads is what needs to be looked into further. Of course fitness professionals and models have pictures of themselves online with barely any clothes everyday. And their messages are very different from, “going to the gym to work on my abs”.
We all know that sex sells. It is easily the quickest way to memorably market your product. However you must remember that when the product is you, you are sending the message that you would prefer people to like you because of the way you look as opposed to your intellect.
I’ve got abs, I could upload a cheesy gym selfie in a crop top or in my bathes at the pool, but I don’t. I don’t because to me that is something that should be left for my private audience or even left off Social Media entirely. Let’s be clear, I am not hating on the private bathes shot on the isolated beach. I am simply bringing to light the amount of women who believe that public marketing their bodies is an effective way of gaining likes. I will not use my body on my public Social Media networks to drive my following.
What you decide to do on your personal Facebook with your friends is up to you, but what you do in the public sphere is completely different. Perhaps it is that coming from a background in Education, where a simple bathes shot could cause you to bring the ‘profession into disrepute’, that I believe that there is much more to a woman than her abs in a mirror.
I think of the public Social Media world as LinkedIn, you would never upload a profile photo of you in your bathes on LinkedIn. You would not do it because it is not professional and it does not send the right message. But on your public Instagram, you will upload several pictures of you just hanging out with your mid drift bare. Do you see the correlation?
Fitness professionals with fantastic weight loss stories, body building triumphs, marathons or swimming heats are more than able to upload skin revealing shots. As they create a story and send a message of becoming a powerful woman, however I still will make the statement that many of those shots will be just as powerful with fully clothed. (See example below) For obvious reasons, the swimmers should remain in bathing suits, as technically this is their professional uniform and totally acceptable.
~Mango
“Send your daughter the message that she is intelligent and she will conquer all.”
Below is an example of a great gym selfie that we should see more of, as it sends a really strong and realistic message:
Mangoes World 
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