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- Berlendi, C. 2011, The role of social media within the fashion and luxury industries, Lambert Academic Publishing, Germany. – Chapter 2.
- http://www.socialmediaexaminer.com/social-media-campaign-elements/
- http://socialmediatoday.com/jim-belosic/2489351/5-brands-using-action-gating-effectively-their-marketing
- http://socialmediatoday.com/jessullrich/2495066/developing-your-business-content-strategy-where-do-you-start
- http://blog.hootsuite.com/guide-to-creating-a-social-media-strategy/
- http://www.linkedin.com/today/post/article/20140310102733-23033608-the-10-steps-in-developing-a-strategic-social-media-plan-for-your-business
- http://www.socialmediaexaminer.com/26-tips-to-create-a-strong-social-media-content-strategy/
- http://www.socialmediaexaminer.com/4-social-media-goals/
- http://www.socialmediaexaminer.com/social-media-audit/
- http://smallbusiness.foxbusiness.com/marketing-sales/2014/05/27/secret-to-going-viral-5-social-media-tips/
- https://econsultancy.com/blog/64955-why-is-lego-s-social-media-strategy-so-outstanding
- http://www.socialmediaexaminer.com/social-media-campaign-elements/?utm_content=buffere05b3&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
- http://www.sociallystacked.com/2014/06/neal-schaffers-essential-components-of-a-social-media-strategy-checklist-infographic/#sthash.6eiG5DYP.0fTnjeP2.dpbs
- http://www.socialmediaexaminer.com/social-media-dashboard/
- http://blog.bufferapp.com/mobile-social-media-marketing-strategy?utm_content=buffer2c386&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
- http://blog.bufferapp.com/social-media-stats-you-need-to-know
- http://www.convinceandconvert.com/social-media-research/how-to-choose-the-right-social-channels-to-reach-your-customers/
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