To read a full copy of the article – CommBank Women in Focus – Social Media Marketing
To read a full copy of the article – CommBank Women in Focus – Social Media Marketing
Nothing frustrates me further. Being an Academic who studied version 2004-2006 of Media and Communications at Monash University Melbourne, I understand what is meant when people talk about this new breed of uneducated ‘Social Media Gurus’. Idiosyncratically the pimply kid with the ‘Pumped Up Kicks’, a pair of Beats headphones, wearing skinny jeans, carrying a Mac Book Pro and a latte. As the current Social Media explosion is self taught and those whom fit into the above category generally are the experts.
As Social Media evolves quicker than the seasons change, so does the social landscape. A Social Media Expert knows this and actively participates in building and developing this landscape through understanding the culture in which they exist. A Social Media Guru lives and breathes Social Media Strategy. They post, share, emote, comment, RT, pin, blog and like in their sleep.
In response to the development of Web 2.0, Universities are finally beginning to understand and educate about the power of such a large medium. In the future we will see a Bachelor of Social Media And Communication. Our experts will be experts and educated accordingly.
Yes, anyone and everyone can jump on Facebook; upload a picture and make sense of it, but a Social Media Strategist is able to identify inadequacies in the work of a novice to the highly constructed and contextualised piece of an expert. As Covey once said “Begin with the end in mind”, we can apply this theory to the creation of a sound Social Media Strategy.
Let me make this clear, just because you can upload something onto your personal page does not mean that you can create an engaging and interactive strategy for your business. But then again maybe you can, and if you can you should really be working in Social Media alongside me.
From my experience in the industry, those who choose self management over external management rarely succeed in this ever changing landscape. With a wide range of errors on posts and general directional focus clearly identified by experts with one scroll on the page. With Social Media networks changing the rules as often as Google sends out a Penguin and Panda update, you need someone who knows what they are doing. Moreover someone who has ‘tried and tested’ beforehand.
Having been on Facebook before it was open to the public in September 2006, I have seen the changing face of the interface. And the way the initial Fan Pages have developed into advertising giants of the current version of Pages is a demonstration of it’s willingness to evolve into a highly marketable product. To turn the need for digital social interaction into a medium of considerable marketing opportunities for users and businesses is technological progression at its finest.
Social Media Solutionists are across a variety of different platforms in the most effective ways. We understand the environment we exist in, as we are the ones who shape it for the future. And yes, there is always something new to learn and to read and to follow. We connect and chat with other professionals and most importantly we love Social Media so much that we write blogs ourselves. We lead by example.
Part of my job is managing what people are saying about your brand and topics that relate to your brand, as well as creatively thinking and developing content for posts and branding. The last part is having my finger on the erratic Social Media pulse in order to develop appropriate strategies in line with Social Media trends.
Furthermore, the moment you hand over your profile you are not losing control of your brand, you are opening it up to your audience directly. Your company will still have access to every one of your pages and have the ability to create posts at any point. But before you post, I recommend that you send them to your Social Consultant instead so it does not disrupt the marketing and direction of the strategy.
Experienced Strategists will have worked within a variety of different industries and be able to understand the best use practices for the said audience. They will also understand in part the process behind the Search Engine Optimisation and how to increase your website traffic through the integration of Social Networks.
Having ‘tried it before’, experienced strategists will know what are the right mediums to engage your audience and what content will be the most successful online. We know it because we live and breathe it. We mimic our expertise on our own personal pages and we continue to learn and go.
Companies who do not dive into this landscape now will be left behind in the digital rat race. As we increase in social communication, we change how we wish to receive information. In the ‘olden days’ before Facebook, we could seek information through news and content outlets, we would search for the information and we would receive an opinionated and biased view of the news. Times haves changed and now we choose when, how and what sort of information that we want communicated to us, and by what platform in which we receive it.
Gen Y has moved so effortlessly into this technological sphere through schooling and are less and less reliant on televised news for current political, economical and social events. We are sitting on our smart phones, subscribing to RSS feeds and tweets. In addition, Gen Z is the first generation to not have lived without the internet. Technologically connected from the beginning and their exposure to content out reaching their capacity to comprehend it.
My point here is that in order to continue to ensure the longevity of your business, you will need to move with the times and tap into this digital market. As Gen Z will be your future and the decisions you make now will impact the likelihood of them continuing to build your brand.
So next time you are thinking about the value of a Social Media Professional, you must ask yourself if trusting the branding of your company to inexperienced hands is really worth it? Moreover why poorly paint your nails yourself, when you can get an expert finish at a Manicurist?
“Being social is more than a post.”
#NB: This is a repost of an original post by MsMMango – if you want to talk Social Media, follow me on Twitter @MsMMango or email@example.com
Thanking you in advance
Last night as I scrolled through my Facebook/Instagram/Twitter feeds I came to a conclusion – Valentine’s Day has also fallen into this niche. Update after update, post after post, all I was viewing were pictures of Valentine’s Day gifts and dates.
The central problem that I have with this is based around the intercontextual meaning of the posts. If I were to deconstruct these posts into meaning then I would arrive at something like this: #MyBoyfriendIsBetterThanYours #LuckyGirl #Haha. And I actually do not like it.
Further analysis of Valentine’s Day inspired posts reveal that they are almost entirely created by women. Because the 21st Century purpose of Valentine’s Day is for your partner or secret admirer to send you a gift or roses as a symbol of their admiration.
What exactly is the message here? I believe that it is really summed up by my own Facebook post:
Is my relationship still going well if I don’t upload my picture of the flowers that I got for Valentine’s Day? [Tweet this!]
The worst part about these jealously provoking posts is what they do consequentially to those outside of the initial couple. Not surprisingly single women would be the most affected by the continual uploads of #ImSpoilt posts. As these uploads do nothing else but help to create insecurity for women about still being single. #NaNaNaNA!
On the other hand, men in relationships now feel the pressure to compete with their mates in showing their appreciation for their partner. If they don’t buy flowers and gifts, they look like they don’t love their partner as much as ‘her friend’s boyfriends do.’
Whatever happened to just calling your girlfriend to tell them that you love them? [Tweet this!]
Let’s be honest, Valentine’s Day is just another day on the calendar. The commercial world makes it a marketable event where bookings for restaurants and cost of flowers significantly increase. So much so that you could almost mistake it for Christmas.
Do not get me wrong I am not the Valentine’s Day Grinch. I actually enjoy the day myself and as my birthday is two days prior, I like to use it as an opportunity to take my Valentine out. As a result, I end up being the gift giver thus taking in the traditional role of the 21st Century Valentine’s male.
As yesterdays posting of Valentine’s Day gifts and flowers were increasing online, I was left thinking about my girlfriends who were feeling quite deflated by the enormous exhibitionists on Social Media. This resulted in me sending 23 text messages to Telstra’s Billboard of Love to receive a picture, so my friends without Valentines wouldn’t feel unloved.
I believe that the increase in broadcasted Valentine’s Day is in part due to the development of useable Social Media and the response of the Millennials. Millennials are supporters of foreign celebrations and fear of being left out far outweighs the traditional meaning of the events. We want to be involved, at any cost.
When I was a teenager, the thought of getting a secret Valentine was some of the happiest memories of the high school year. I would argue that at this point in life, it was the girls that are much more involved in the creation and production of Valentine gifts. Teenage boys tend not to care either way.
So how did it all change from the cute cards with hearts and bubble writing to the over commericalised Social Media postings of the current day?
I believe we create the world in which we exist. And Valentine’s Day is just another example of the competitive nature of man. And without this competition the world would become laxidasical. But then again, this is a direct conflict with the objective behind handing out participation medals in school.
“Develop yourself by your own set of morals, not by comparison of those around you.” [Tweet this!]