Mangoes World

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Becoming a Social Media Marketing Lecturer

I would like to formally announce my appointment as a Social Media Marketing Lecturer.

It is one of the biggest achievements of my career and I am very excited to be given this opportunity to lecture in Social Media Marketing for Fashion students. I am busily trying to develop my curriculum and course structure before the classes officially beginning at the end of July. I will be looking into creating and developing content on Social Networks, audience behaviour and marketing.

I am also looking for any small fashion companies that would like to be featured in my classes, as I have a strong Educational Philosophy of learning by example. Please contact me if you have a fantastic Case Study.

Hopefully I will be able to have time to create more blog posts, as I have a few up my sleeve. So please stay tuned.

“Education is the forefront of change.” 





7 Ways Teachers Use Social Media in the Classroom

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Valentine’s Day is not about a picture upload.

A few years ago I wrote a post about the commericalisation of the Christmas and how the fundamental context has evolved significantly over the past decade to a marketing scheme targeted at the hip pockets of believers. I argued that primarily most of us have forgotten entirely the pure meaning of Christmas and paid into the thriving economical force of retail. (See more)

Last night as I scrolled through my Facebook/Instagram/Twitter feeds I came to a conclusion – Valentine’s Day has also fallen into this niche. Update after update, post after post, all I was viewing were pictures of Valentine’s Day gifts and dates.

The central problem that I have with this is based around the intercontextual meaning of the posts. If I were to deconstruct these posts into meaning then I would arrive at something like this: #MyBoyfriendIsBetterThanYours #LuckyGirl #Haha. And I actually do not like it.

Further analysis of Valentine’s Day inspired posts reveal that they are almost entirely created by women. Because the 21st Century purpose of Valentine’s Day is for your partner or secret admirer to send you a gift or roses as a symbol of their admiration. 

What exactly is the message here? I believe that it is really summed up by my own Facebook post:



Is my relationship still going well if I don’t upload my picture of the flowers that I got for Valentine’s Day? [Tweet this!]

The worst part about these jealously provoking posts is what they do consequentially to those outside of the initial couple. Not surprisingly single women would be the most affected by the continual uploads of #ImSpoilt posts. As these uploads do nothing else but help to create insecurity for women about still being single. #NaNaNaNA!

On the other hand, men in relationships now feel the pressure to compete with their mates in showing their appreciation for their partner. If they don’t buy flowers and gifts, they look like they don’t love their partner as much as ‘her friend’s boyfriends do.’ 

Whatever happened to just calling your girlfriend to tell them that you love them? [Tweet this!]

Let’s be honest, Valentine’s Day is just another day on the calendar. The commercial world makes it a marketable event where bookings for restaurants and cost of flowers significantly increase. So much so that you could almost mistake it for Christmas.

Do not get me wrong I am not the Valentine’s Day Grinch. I actually enjoy the day myself and as my birthday is two days prior, I like to use it as an opportunity to take my Valentine out. As a result, I end up being the gift giver thus taking in the traditional role of the 21st Century Valentine’s male.


As yesterdays posting of Valentine’s Day gifts and flowers were increasing online, I was left thinking about my girlfriends who were feeling quite deflated by the enormous exhibitionists on Social Media. This resulted in me sending 23 text messages to Telstra’s Billboard of Love to receive a picture, so my friends without Valentines wouldn’t feel unloved.

I believe that the increase in broadcasted Valentine’s Day is in part due to the development of useable Social Media and the response of the Millennials. Millennials are supporters of foreign celebrations and fear of being left out far outweighs the traditional meaning of the events. We want to be involved, at any cost.

When I was a teenager, the thought of getting a secret Valentine was some of the happiest memories of the high school year. I would argue that at this point in life, it was the girls that are much more involved in the creation and production of Valentine gifts. Teenage boys tend not to care either way.

So how did it all change from the cute cards with hearts and bubble writing to the over commericalised Social Media postings of the current day?


I believe we create the world in which we exist. And Valentine’s Day is just another example of the competitive nature of man. And without this competition the world would become laxidasical. But then again, this is a direct conflict with the objective behind handing out participation medals in school. 

“Develop yourself by your own set of morals, not by comparison of those around you.” [Tweet this!]



What are we really saying? A technological evolutionary discourse.

We have all sat down at High School and questioned ourselves about the point of what we are learning and where in ‘real life’ are we ever going to use it again. I know I used to do this in a variety of different subjects, except the ‘value add’ for me meant that in the future I could actually be teaching this content someday.

More poignant is the fact that schooling really does set you up for the world outside the Education System. Its entire point is to teach you how to count (never got that memo), spell and communicate with others in an orderly fashion. It is unfortunate that some of us fail to learn the lessons we are taught and consequentially exhibit the same behaviours well into our adult lives. I would argue that in general this is a result of bad parenting than that of a lack of Educational Development.


New Media Technologies and the increase of editable Digital Content Media has enabled the use of language to increase from verbal to digitalised visual text. We have become the master communicators of keystrokes. I remember questioning the point of handwriting in High School, as the increase of computer technology would mean that potentially we would sit our exams on computers. This never happened. It has also never happened to any of the classes that I have taught over the last six years. Although digitalisation has increased the ability to develop concise and purposeful digital assessment tasks, this has not yet been established for examinations. Moreover, I can’t foresee the Year 12 VCE English Exam being typed anytime soon.


For this exact reason, I used to make my ‘Laptop Students’ handwrite. They used to hate me for it, but my argument always remained the same – “until the VCE changes to computer based testing, you will handwrite.” It is a win and lose situation for many teachers, because again there are many students who failed to receive their ‘pen licenses’ so reading their work is almost as hard as decoding the Rosetta Stone.

Alas, we have exploded into the digital sphere. For most it is a place of content overload and the ability to seek the answers to the questions that we used to have to consult an Encyclopedia. We have Social Media, we can emote, share, comment, and like. We can craft the digital image that we want to best represent ourselves. Ironically we never portray the real image of ourselves, but the happy, fit, intelligent version that everyone wants to be friends with. As Social Media has developed, so have contextual rules of engagement. Apparently we can be categorised by the different types of posts we make and those we don’t. Psychologically most people can read the intercontextual meanings of the post and distinguish its fundamental reasoning, thus allowing the reader to develop a psychological evaluation of the subcontext.


We each hold our own views of the types of posts that we will and will not make. Some people post food, others post quotes and pictures, others comment on each moment of their life, others post deliberately ambiguous posts to create a reaction. I am not afraid of any of those topics, I am happy to post it all. I guess that is a part of being a Social Media Strategist, you can wear different hats and still enable the consistencies of a directional focus. Facebook has come a long way since I jumped online on the 22 August 2006.  I remember each and every status started with “Em is…” and you would have to write what you were doing in Third Person. Facebook would then automatically adjust the gender descriptions in reference to your nominated sex. Most importantly at this point, if you didn’t want to exist on Facebook, you could virtually hide yourself from everyone.


New Media of today has developed significantly from the older days of the casual text message. As Digital Media is easily editable and content is changed, refreshed and added to daily, we have lost the large focus on proofreading that we have with Print Media. The point I make here is that although it is digital, we need to ensure that the content in which we are posting is spelled correctly. Otherwise you leave yourself open to those psychological and intellectual prejudices discussed earlier. We all make mistakes. To that effect I will be reading over this post several times before I even consider posting it. Then as Murphy’s Law dictates, I will still find another error after I post. I guess my issue is not with the errors as such, but the lack of effort to correct them. What is more frustrating is that our phones and computers have spell check on them. They help us to correct mistakes even before we have even picked them up.

Maybe it is the English Teacher in me, but it is painstakingly dreadful reading content that has not been proofread for errors. We  know the difference between a typo, a spelling error and all out incorrect usage of a word.  I will also add that I know that I am not perfect and sometimes I also make mistakes. But I can tell you right now that if I find one, I will delete the post and write it again. I have established that the most likely time for me to make a typo is in the morning whilst I am ‘Pirate-booking’ (Facebooking with one eye open). As I personally define myself as a ‘Pseudo English Teacher’, and to this notion I know there are colleagues of mine out there reading this piece and identifying syntax and grammatical errors. I would also argue that 90% of the population, me included would not even notice.

What we do notice is improper usage of ‘where, were, we’re’ and ‘they’re, there, their’ as well as ‘your, you’re and you are’. If you do not know what the differences are, then maybe it is time to take a refresher course in Basic English Grammar. Because consequentially you are outing yourself to be Number 8 in Wait But Why’s ‘7 Ways to Be Insufferable on Facebook’.

1305311124046_5764486With the evolution of Digital Media becoming ever more present in society and our children are taking to Digital Media before most of them are even able to construct a Text Response Essay, do you think we will become more intelligent? Or is it more likely that the types of fail safes such as spell check will improve dramatically enough to stop the basic of human errors?

It concerns me that we are continuing to broadcast ourselves without giving second thought to the intercontextual meaning of the post. Although having read the ‘7 Ways to Be Insufferable on Facebook’ post it is clear that we do in fact exhibit a number of the categories that are mentioned in the post. It is more surprising that original purpose for a 2006 Facebook status update falls into category three – The Literal Status Update, yet it is pointed to as being narcissistic and a symbol of loneliness. Thus defeating the purpose of Facebook entirely. This blog post only makes me believe that your Facebook is your Facebook, and whatever you want to post is your business. Of course there are types of posts that I wouldn’t recommend, but all in all that is ultimately your decision. I am just begging for some proofreading to be undertaken before posting to ensure you don’t come off looking like you failed to meet the requirements of Year 7 English.

“It isn’t just how you look, it is how you spell.”

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Has smart phone technology and social media decreased social interaction?

DSC_0270-1024x685We have all at least once sat down at a dinner table and looked across at each of the guests and realised that at least 80% of those people are on their smart phones. And looking down at your own phone you conclude that you have already been checked in and there is already a picture of a wine glass, tagged with a catchy statement that is likened to a ‘jealously call to action.But as a society has the addiction to social networks removed us entirely from social interaction on the most basic level?

We all know the couples who talk to each other through Facebook by commenting on one of the pictures that the other one has uploaded. Doesn’t it make sense to turn around to the person next to you and tell them that you love them? Have we become a nation of braggers? Or do we feel more self assured by creating a digital footprint of our affection?

brokenrelationshipThe problem with digital footprints of affection is that just as they are placed so publicly on social media, they can be just as quickly removed or can they? It is almost like they didn’t exist in the first place. It always leaves the charges feeling embarrassed that they allowed themselves to engage in such a public display of affection before checking the use by date of the relationship. You can move quickly from the guy who is the best boyfriend in the world, to the guy that has had six girlfriends in the last five months. For this reason many of us avoid the love declarations on social media.

Taking the journey into a sudden career change, where I spend my entire day updating and uploading files to Facebook, I am just as much a victim to the social media cause as the next person. I get it. But where do we draw the line?  When does enough become enough?

Personally I make an effort not to touch my phone under any circumstances whilst I am out for dinner with a friend. And with this sometimes you miss the best opportunities to take the best #Foodgram shot ever. I hate those people who check their messages while you are talking to them; nothing is more rude and frustrating. For the same reason some shop owners are calling for a ban on service of customers if they are on their phones. I understand this, I do, but I can’t help to think of all the times I have been on the phone when someone has called and carried my conversation into the store. How has the digital person become more important than the breathing body in front of us?images

Where is this heightened sense of social interactivity headed? Just recently Google released information on their new product called ‘Google Glass’ and for those of you who do not have your finger on the technological pulse, Google Glass are a pair of glasses which allow you to view all the information on your smart phone while looking through the glasses. So now we can sit down at the table and look through our glasses, read the weather, news and our messages all whilst we are sharing a bottle of red. Where does it stop?

Thanks to smart phone technology and various social media networks, we have become the most connected in all of history. We have a keen drive for new and interesting feed information, shared in real time. We are bored with the static world, and we want to participate in fluid memoirs of information sharing. No longer are you smart because you have read more books than the next person, but you can become intelligent by exposing yourself to the widest array of information possible. Being ‘well read’ means an entirely different thing from the past.

Increasing connectivity on the social level has allowed for the introduction of online collaborative working spaces. The classrooms of the 21st Century connect with students on a wide variety of mediums such as Edmodo, Wikis, Blogs and even Facebook. We have moved dramatically past the times of appropriate communication and those students who are proactive with education are able to access information anytime. In the business world, we are becoming more connected through a range of project initiation software that connects users in a broader sense. But somehow we still manage to have absolutely no idea what the person next to us is doing?

944400_599508316735791_1814698405_nI believe at times we can suffer from an information overload. We don’t actually know what to share and when. Are you on Pinterest, Twitter, Facebook, FourSquare, Tumblr, LinkedIn, Path, Klout, Vine, Instagram? Are you reading the latest blogs? Are you connected to a variety of news feeds? Do you know what is going with whom, every minute of the day?

As the world expands into digital social connectivity, are we actually becoming more connected? I would argue that we are. For the first time in the history of man are you able to follow your friend through daily feeds of their overseas journeys. Only now can you watch your friend’s pets and children grow through a series of pictures from the other side of the world. We can get recommendations of restaurants and venues from our news feed, and find out who is nearby by just the click of a button. We are more connected than ever.

As a Social Media Strategist, I tell my clients that they must exist digitally. This enables them to connect to such a broad range of people that without social media they would never have been able to reach. It is the way of the future. However as the real world is becoming so intertwined with the social world is there any distinction anymore?

whichroeI believe that we need ‘Rules of Engagement’, a sort of acceptable use policy. A Facebook post that outlines expectations of digital social interaction in the presence of real people.  But rules are made to be broken. And in this world of heightened social interactivity the only social thing to do is keep posting.

“Post the way you want.”

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Real VS Social in the 21st Century

“Welcome to the world of Big Brother!” He says. Alas, we have finally arrived to the destination described by George Orwell in his novel ‘1984’.

The 21st Century brings constructive development in the movement from privatization into the public sphere. Who are we? And why do we exist has never been so far away from the Enlightenment Thinkers of the 18th Century. Now, we gravitate between the real world and the social world. Moreover, the two coexist as consistent parameters of civilization.


It is evident that teaching is a game for Court Jesters. One must perform consistently under alias from the modern world. ‘Mr, Mrs, Sir, Madam’. The naming is irreverent the context is similar. As a teacher, you only exist within the gates of the school yard.

The increase of Social Media has opened our eyes to information sharing and marketing on a whole new level. It has also opened the flood gates for a variety of different problems for the teaching profession. How can we exist professionally and socially?

This indeed leads me to my own personal development of a pseudonym. A name that reflects nothing of my personal identity but has developed into a recognizable and welcome precursor. A personal Enlightenment journey has led to understand the existence of ‘Mango’, does not burden me… As yet.

# Teachers can have social profiles.

# Teachers can not have inappropriate content on their page, by inappropriate I refer to alcohol related activities.

# Teachers can use social media as innovative teaching practices.

# Teachers can not have students as friends.

# Teachers must understand that by default association they have a public profile and their digital footprint affects the school as a whole.

# Teachers can not live as people, but as walking advertisements of a Sir and Madam Education Institution.


So, when did teachers cease to be people? And when did this Duty of Care take a hold of my oxygen?

It is this fear that has led me to walk in another career direction. To develop my professional identity as an entity of it’s own.

The expectations are clear, no digital dossier is the only option. So, what do you do if you the social world is where you want to move into? What if your digital footprint becomes too recognizable that it impacts your professional image?

“To be or not to be?” That is still the universal question. Shakespeare poses this fundamental question timelessly and we still have no answer.

I do hope that some concessions develop before the explosion of the social world dictates reality, or worse the Industrial Revolution Education System fails to acknowledge the children of the 21st Century.(1)


I hope that privacy settings still allow us to remain private. That we can exist socially without the fear of a leaked professional image.

The answer: ‘do not create social profiles’. For those of you who think you escape the social realm, you do not. The existence of your friends and family having profiles will leave you traceable on the Internet. By default you exist without consent. Facebook’s Facial Recognition will enable tracking of faces to be catalogued.

Say goodbye to reality and welcome to a heightened social connectiveness.

“We believe in ourselves because we hope to believe.” ~Mango