Mangoes World

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How to create a Social Media Marketing Course?

 

 Recently I have thought about my experience as a Social Media Marketing Lecturer. It was a fantastic opportunity that was awarded to me and I am grateful for the ability to share my knowledge with others. The biggest take away for me was the solidification of my own understanding of Social.

As a new industry, Social Media Experts are self-taught and just a rather large group of “Otters” who have a keen interest in the fluid digital world. We live and breathe Social. We continuously navigate the changing landscape of Facebook and have added ‘algorithm’ into our names.

As Social Media is evolving quickly into Digital Marketing, it is becoming more and more important for businesses to embark on their journey into the Social Media marketplace. Finally Social Media Marketers are becoming a niche market of their own. Moreover, my job is actually real.

I am excited to consider the occurrence of Bachelor of Social Media Marketing and I challenge any Australian University to think about how they can offer a course that addresses this new form of Digital Marketing. I would like to see Bachelor of Arts, Media and Communications evolve into Social Media Marketing and launch a new breed of Social Media Marketers into the world.

From my experience the role of a Community Manager is growing astronomically. So much so that previously the role of Community Manger was a one-man job. Now I can see breakdowns between Moderator, Content Creator, Media Buyer, Analytics and Reporting Expert and Account Manager.

It is at this point that it leads me to the contention of this article. I would like to share with you the aspects of Social Media Marketing that I have taught in my own course. I am not prepared to share everything, but I would like to give those who are beginning to create courses, a head start into the most important aspects of Social.

The resource that I have created below is an opportunity for lecturers new to Social Media Marketing to use to create their own course. I only ask that I am acknowledged as a source. Please feel free to ask me further questions around the lessons outlined in my course.

Finally my belief in creating and educating others in Social Media Marketing is my main reason for sharing my own knowledge.

  • What is Social Networking?

    An overview of emerging trends in web 2.0 as well as an introduction into new forms of Digital Marketing, based on user trends as opposed to platforms.

    References: click here

  • Social Platforms – representing your brand digitally.

    An introduction into Social Media Platforms and how they can be used effectively to develop brand awareness and increase ROI.

    References: click here

  • The Culture of the Fashion Blogger

    How is blogging emerging as a fashion trend? The new breed of fashion blogging and how that increases product sales and branding. An insider view of blogging and fashion bloggers. Tumbler vs WordPress.

    References: click here 

  • #Hashtags – and how they impact marketing techniques

    Exploring developing trends and how hashtaging can make content viral. How hashtags can affect SEO and other search related marketing practices.

    References: click here 

  • Building followers, likes, comments, and engagement

    Interacting on different platforms to increasing following, how to create content that is marketable and engaging.

    References: click here

  • Creating a solid strategy 

    How to develop a multidimensional strategy that can be used across multiple networks. How to create engagement and indirect selling through initiatives.

    References: click here

  • Social Media Ethics and Copyright

    Creating an understanding around the rules associated with copyright laws and Social Media content delivery. The changing face of Facebook and the devaluing of posts. Creating Infographics and producing viable information.

    References: click here

  • Images and feel of Social Media platforms – the dos and don’ts.

    How to make your brand feel professional? What is a quality post and how to make your brand stand out? Developing quality images and using them to represent your brand in an exceptional way.

    References: click here

  • Creating and building audiences and developing a ‘social tone’.

    Understanding the behaviours of a community and responding to community wants and needs. Defining audience engagement and building on a dynamic community that responds to brand initiatives.

    References: click here 

  • Market tools and Market leaders – Case Studies

    Using Social Media Dashboards to publish content easily, connecting with market leaders and following trends, as well as looking into Fashion Brands and how they are using Social Media to increase brand awareness.

    References: click here

  • Social Media Marketing and Advertising on platforms.

    Using and developing keyword based interests to reach audiences. Defining the types of advertising on Social Media platforms, as well as targeting demographics and creating measurable campaigns. Using analytics to assess success and failures.

    References: click here 

  • Creating an e-Commerce business

    The emergence of Facebook selling and its effects on traditional e-Commerce websites. Developing a purchasing audience. How to create sell-able content? Revolutionising retail with online shopping.

    References: click here 

  • Understanding the motive behind internet trolls and responding to negativity on a public forum.

    How to make your move on internet trolls and how to stop them from ruining your business. Dealing with bad reviews and how to counteract negative feedback.

    References: click here

  • Each of the topics listed above are several aspects of Social Media Marketing that must be considered in order to develop a solid University level course. My learnings from lecturing in Social Media is that the landscape is moving so quickly that the lectures I had written five weeks earlier, were already out of date. This is particularly frustrating as it is able to evolve faster than you can teach it. It is this reason that I believe my role will always have a proportion of Community Management, without it I do not believe that anyone can stay in touch with the foundations of this new media platform.

~MsMMango
“Educate for the belief in a better future.”
Follow me on Instagram: @MsMMango 

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What are we really saying? A technological evolutionary discourse.

We have all sat down at High School and questioned ourselves about the point of what we are learning and where in ‘real life’ are we ever going to use it again. I know I used to do this in a variety of different subjects, except the ‘value add’ for me meant that in the future I could actually be teaching this content someday.

More poignant is the fact that schooling really does set you up for the world outside the Education System. Its entire point is to teach you how to count (never got that memo), spell and communicate with others in an orderly fashion. It is unfortunate that some of us fail to learn the lessons we are taught and consequentially exhibit the same behaviours well into our adult lives. I would argue that in general this is a result of bad parenting than that of a lack of Educational Development.

950776-exams

New Media Technologies and the increase of editable Digital Content Media has enabled the use of language to increase from verbal to digitalised visual text. We have become the master communicators of keystrokes. I remember questioning the point of handwriting in High School, as the increase of computer technology would mean that potentially we would sit our exams on computers. This never happened. It has also never happened to any of the classes that I have taught over the last six years. Although digitalisation has increased the ability to develop concise and purposeful digital assessment tasks, this has not yet been established for examinations. Moreover, I can’t foresee the Year 12 VCE English Exam being typed anytime soon.

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For this exact reason, I used to make my ‘Laptop Students’ handwrite. They used to hate me for it, but my argument always remained the same – “until the VCE changes to computer based testing, you will handwrite.” It is a win and lose situation for many teachers, because again there are many students who failed to receive their ‘pen licenses’ so reading their work is almost as hard as decoding the Rosetta Stone.

Alas, we have exploded into the digital sphere. For most it is a place of content overload and the ability to seek the answers to the questions that we used to have to consult an Encyclopedia. We have Social Media, we can emote, share, comment, and like. We can craft the digital image that we want to best represent ourselves. Ironically we never portray the real image of ourselves, but the happy, fit, intelligent version that everyone wants to be friends with. As Social Media has developed, so have contextual rules of engagement. Apparently we can be categorised by the different types of posts we make and those we don’t. Psychologically most people can read the intercontextual meanings of the post and distinguish its fundamental reasoning, thus allowing the reader to develop a psychological evaluation of the subcontext.

Facebook

We each hold our own views of the types of posts that we will and will not make. Some people post food, others post quotes and pictures, others comment on each moment of their life, others post deliberately ambiguous posts to create a reaction. I am not afraid of any of those topics, I am happy to post it all. I guess that is a part of being a Social Media Strategist, you can wear different hats and still enable the consistencies of a directional focus. Facebook has come a long way since I jumped online on the 22 August 2006.  I remember each and every status started with “Em is…” and you would have to write what you were doing in Third Person. Facebook would then automatically adjust the gender descriptions in reference to your nominated sex. Most importantly at this point, if you didn’t want to exist on Facebook, you could virtually hide yourself from everyone.

SpellCheck1

New Media of today has developed significantly from the older days of the casual text message. As Digital Media is easily editable and content is changed, refreshed and added to daily, we have lost the large focus on proofreading that we have with Print Media. The point I make here is that although it is digital, we need to ensure that the content in which we are posting is spelled correctly. Otherwise you leave yourself open to those psychological and intellectual prejudices discussed earlier. We all make mistakes. To that effect I will be reading over this post several times before I even consider posting it. Then as Murphy’s Law dictates, I will still find another error after I post. I guess my issue is not with the errors as such, but the lack of effort to correct them. What is more frustrating is that our phones and computers have spell check on them. They help us to correct mistakes even before we have even picked them up.

Maybe it is the English Teacher in me, but it is painstakingly dreadful reading content that has not been proofread for errors. We  know the difference between a typo, a spelling error and all out incorrect usage of a word.  I will also add that I know that I am not perfect and sometimes I also make mistakes. But I can tell you right now that if I find one, I will delete the post and write it again. I have established that the most likely time for me to make a typo is in the morning whilst I am ‘Pirate-booking’ (Facebooking with one eye open). As I personally define myself as a ‘Pseudo English Teacher’, and to this notion I know there are colleagues of mine out there reading this piece and identifying syntax and grammatical errors. I would also argue that 90% of the population, me included would not even notice.

What we do notice is improper usage of ‘where, were, we’re’ and ‘they’re, there, their’ as well as ‘your, you’re and you are’. If you do not know what the differences are, then maybe it is time to take a refresher course in Basic English Grammar. Because consequentially you are outing yourself to be Number 8 in Wait But Why’s ‘7 Ways to Be Insufferable on Facebook’.

1305311124046_5764486With the evolution of Digital Media becoming ever more present in society and our children are taking to Digital Media before most of them are even able to construct a Text Response Essay, do you think we will become more intelligent? Or is it more likely that the types of fail safes such as spell check will improve dramatically enough to stop the basic of human errors?

It concerns me that we are continuing to broadcast ourselves without giving second thought to the intercontextual meaning of the post. Although having read the ‘7 Ways to Be Insufferable on Facebook’ post it is clear that we do in fact exhibit a number of the categories that are mentioned in the post. It is more surprising that original purpose for a 2006 Facebook status update falls into category three – The Literal Status Update, yet it is pointed to as being narcissistic and a symbol of loneliness. Thus defeating the purpose of Facebook entirely. This blog post only makes me believe that your Facebook is your Facebook, and whatever you want to post is your business. Of course there are types of posts that I wouldn’t recommend, but all in all that is ultimately your decision. I am just begging for some proofreading to be undertaken before posting to ensure you don’t come off looking like you failed to meet the requirements of Year 7 English.

~Mango
“It isn’t just how you look, it is how you spell.”


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What will the future hold?

A few weekends ago, I booked flights to Perth, I have only been once but I was too young to remember. It took me a mere two hours to get to the airport, when it should have only taken one. I arrived at my gate with minutes to spare. Another stress that I don’t need.

If I remember back to childhood, flying was such an exciting experience. Now I just feel trapped in the plane, and stuck to a seat for an extended period of time. I hate it. And I don’t know what it is I hate about it. Is it that I am stuck and I have no choice? I think for me it is about the choice.

When I travel, I always drive. I don’t like to let other people control ‘wheres’ and ‘whens’. I need those decisions to be in my hands. I like to be able to control the music and the temperature in the cabin. In a plane, I am choice-less. I am confined to a seat, and I freeze from the surrounding climate.

But the worst part would be getting the seat next to the smelly person. The person that overfills their seat. The person who is intoxicated. The crying baby. Which leads me to my next point. What age should you not travel with a child?

I know parents might not have the choice in some circumstances, but the amount of parents traveling with young children seems to be increasing. Is this the cost of fares or the change from the traditional parenting techniques?

A dynamic shift in parenting has erupted. I’m sure there are some parents out there who expect teachers to teach their children life skills. I have encountered many. Those who refuse to side with you on homework and behavior. Maybe it’s the location of my teaching practice?

This still doesn’t explain why I stood at the open night of a inner beachside secondary school, and witness a father of five explode through the doors with his ratbag 9 year old children. Their only savior was the fact that their parents were standing right there. However this hasn’t stopped me telling kids off before. The last time was on a flight home from Hawaii. I was already ready for the confrontation of the parents. I don’t understand how some parents let their children run wild in public places, and then there is the kid who wont touch the bag of lollies I put on the table as its mid-week.

Where are we going as a society, if our kids are uncontrollable? I am not a parent, I do not have my own kids. But I do have 26 of yours every hour, five days a week. I think I have qualified enough for a stake in this discussion.

The fundamental shift here seems to come from what some might think as lazy parenting.. Or perhaps alike animals, children have the ability to grow themselves up. I disagree. As a wise man once said to me, “It’s easy to have bad kids, but it is hard to have good ones. As good ones are hard work and you have to be consistent.” To be honest, I hadn’t heard it so simply put. Good kids are hard work.

Many times in my classroom, I have given an ultimatum to a student. Then realised that if I don’t follow through with my punishment, then they will never respect me. I remember that I don’t need students to like me, I need them to respect what I stand for as a teacher.

Is it that I am the Grandchild of religion? And that the children of today are atheism to the highest degree? I have talked in previous posts about the cost of living for my generation over that of our parents. (Home isn’t where the heart is..) But are we not all human?

If leaves me to ponder about the future and where we are headed as society? We no longer need the 10 Commandments to control our lives, and children are capable of growing without guidance. Will we survive the adults of the future?

“Decisions are only decisions if you decide..”
~Mango