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How to create a Social Media Marketing Course?

 

 Recently I have thought about my experience as a Social Media Marketing Lecturer. It was a fantastic opportunity that was awarded to me and I am grateful for the ability to share my knowledge with others. The biggest take away for me was the solidification of my own understanding of Social.

As a new industry, Social Media Experts are self-taught and just a rather large group of “Otters” who have a keen interest in the fluid digital world. We live and breathe Social. We continuously navigate the changing landscape of Facebook and have added ‘algorithm’ into our names.

As Social Media is evolving quickly into Digital Marketing, it is becoming more and more important for businesses to embark on their journey into the Social Media marketplace. Finally Social Media Marketers are becoming a niche market of their own. Moreover, my job is actually real.

I am excited to consider the occurrence of Bachelor of Social Media Marketing and I challenge any Australian University to think about how they can offer a course that addresses this new form of Digital Marketing. I would like to see Bachelor of Arts, Media and Communications evolve into Social Media Marketing and launch a new breed of Social Media Marketers into the world.

From my experience the role of a Community Manager is growing astronomically. So much so that previously the role of Community Manger was a one-man job. Now I can see breakdowns between Moderator, Content Creator, Media Buyer, Analytics and Reporting Expert and Account Manager.

It is at this point that it leads me to the contention of this article. I would like to share with you the aspects of Social Media Marketing that I have taught in my own course. I am not prepared to share everything, but I would like to give those who are beginning to create courses, a head start into the most important aspects of Social.

The resource that I have created below is an opportunity for lecturers new to Social Media Marketing to use to create their own course. I only ask that I am acknowledged as a source. Please feel free to ask me further questions around the lessons outlined in my course.

Finally my belief in creating and educating others in Social Media Marketing is my main reason for sharing my own knowledge.

  • What is Social Networking?

    An overview of emerging trends in web 2.0 as well as an introduction into new forms of Digital Marketing, based on user trends as opposed to platforms.

    References: click here

  • Social Platforms – representing your brand digitally.

    An introduction into Social Media Platforms and how they can be used effectively to develop brand awareness and increase ROI.

    References: click here

  • The Culture of the Fashion Blogger

    How is blogging emerging as a fashion trend? The new breed of fashion blogging and how that increases product sales and branding. An insider view of blogging and fashion bloggers. Tumbler vs WordPress.

    References: click here 

  • #Hashtags – and how they impact marketing techniques

    Exploring developing trends and how hashtaging can make content viral. How hashtags can affect SEO and other search related marketing practices.

    References: click here 

  • Building followers, likes, comments, and engagement

    Interacting on different platforms to increasing following, how to create content that is marketable and engaging.

    References: click here

  • Creating a solid strategy 

    How to develop a multidimensional strategy that can be used across multiple networks. How to create engagement and indirect selling through initiatives.

    References: click here

  • Social Media Ethics and Copyright

    Creating an understanding around the rules associated with copyright laws and Social Media content delivery. The changing face of Facebook and the devaluing of posts. Creating Infographics and producing viable information.

    References: click here

  • Images and feel of Social Media platforms – the dos and don’ts.

    How to make your brand feel professional? What is a quality post and how to make your brand stand out? Developing quality images and using them to represent your brand in an exceptional way.

    References: click here

  • Creating and building audiences and developing a ‘social tone’.

    Understanding the behaviours of a community and responding to community wants and needs. Defining audience engagement and building on a dynamic community that responds to brand initiatives.

    References: click here 

  • Market tools and Market leaders – Case Studies

    Using Social Media Dashboards to publish content easily, connecting with market leaders and following trends, as well as looking into Fashion Brands and how they are using Social Media to increase brand awareness.

    References: click here

  • Social Media Marketing and Advertising on platforms.

    Using and developing keyword based interests to reach audiences. Defining the types of advertising on Social Media platforms, as well as targeting demographics and creating measurable campaigns. Using analytics to assess success and failures.

    References: click here 

  • Creating an e-Commerce business

    The emergence of Facebook selling and its effects on traditional e-Commerce websites. Developing a purchasing audience. How to create sell-able content? Revolutionising retail with online shopping.

    References: click here 

  • Understanding the motive behind internet trolls and responding to negativity on a public forum.

    How to make your move on internet trolls and how to stop them from ruining your business. Dealing with bad reviews and how to counteract negative feedback.

    References: click here

  • Each of the topics listed above are several aspects of Social Media Marketing that must be considered in order to develop a solid University level course. My learnings from lecturing in Social Media is that the landscape is moving so quickly that the lectures I had written five weeks earlier, were already out of date. This is particularly frustrating as it is able to evolve faster than you can teach it. It is this reason that I believe my role will always have a proportion of Community Management, without it I do not believe that anyone can stay in touch with the foundations of this new media platform.

~MsMMango
“Educate for the belief in a better future.”
Follow me on Instagram: @MsMMango 

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So you think you are a Social Media Expert? #SocialMedia

More and more I am hearing a lot about how easy it is to do Social Media and why would anyone want to enlist the help of an expert, and who actually is a Social Media ‘Expert’ anyway?

istock_000011297168small-564x395Nothing frustrates me further. Being an Academic who studied version 2004-2006 of Media and Communications at Monash University Melbourne, I understand what is meant when people talk about this new breed of uneducated ‘Social Media Gurus’. Idiosyncratically the pimply kid with the ‘Pumped Up Kicks’, a pair of Beats headphones, wearing skinny jeans, carrying a Mac Book Pro and a latte. As the current Social Media explosion is self taught and those whom fit into the above category generally are the experts.

As Social Media evolves quicker than the seasons change, so does the social landscape. A Social Media Expert knows this and actively participates in building and developing this landscape through understanding the culture in which they exist. A Social Media Guru lives and breathes Social Media Strategy. They post, share, emote, comment, RT, pin, blog and like in their sleep.

In response to the development of Web 2.0, Universities are finally beginning to understand and educate about the power of such a large medium. In the future we will see a Bachelor of Social Media And Communication. Our experts will be experts and educated accordingly.

Yes, anyone and everyone can jump on Facebook; upload a picture and make sense of it, but a Social Media Strategist is able to identify inadequacies in the work of a novice to the highly constructed and contextualised piece of an expert. As Covey once said “Begin with the end in mind”, we can apply this theory to the creation of a sound Social Media Strategy.

social-media-expert-married-to-the-seaLet me make this clear, just because you can upload something onto your personal page does not mean that you can create an engaging and interactive strategy for your business. But then again maybe you can, and if you can you should really be working in Social Media alongside me.

From my experience in the industry, those who choose self management over external management rarely succeed in this ever changing landscape. With a wide range of errors on posts and general directional focus clearly identified by experts with one scroll on the page. With Social Media networks changing the rules as often as Google sends out a Penguin and Panda update, you need someone who knows what they are doing. Moreover someone who has ‘tried and tested’ beforehand.

Having been on Facebook before it was open to the public in September 2006, I have seen the changing face of the interface. And the way the initial Fan Pages have developed into advertising giants of the current version of Pages is a demonstration of it’s willingness to evolve into a highly marketable product. To turn the need for digital social interaction into a medium of considerable marketing opportunities for users and businesses is technological progression at its finest.

Social Media Solutionists are across a variety of different platforms in the most effective ways. We understand the environment we exist in, as we are the ones who shape it for the future. And yes, there is always something new to learn and to read and to follow. We connect and chat with other professionals and most importantly we love Social Media so much that we write blogs ourselves. We lead by example.

Part of my job is managing what people are saying about your brand and topics that relate to your brand, as well as creatively thinking and developing content for posts and branding. The last part is having my finger on the erratic Social Media pulse in order to develop appropriate strategies in line with Social Media trends.

shutterstock_111781289Furthermore, the moment you hand over your profile you are not losing control of your brand, you are opening it up to your audience directly. Your company will still have access to every one of your pages and have the ability to create posts at any point. But before you post, I recommend that you send them to your Social Consultant instead so it does not disrupt the marketing and direction of the strategy.

Experienced Strategists will have worked within a variety of different industries and be able to understand the best use practices for the said audience. They will also understand in part the process behind the Search Engine Optimisation and how to increase your website traffic through the integration of Social Networks.

Having ‘tried it before’, experienced strategists will know what are the right mediums to engage your audience and what content will be the most successful online. We know it because we live and breathe it. We mimic our expertise on our own personal pages and we continue to learn and go.

Companies who do not dive into this landscape now will be left behind in the digital rat race. As we increase in social communication, we change how we wish to receive information. In the ‘olden days’ before Facebook, we could seek information through news and content outlets, we would search for the information and we would receive an opinionated and biased view of the news. Times haves changed and now we choose when, how and what sort of information that we want communicated to us, and by what platform in which we receive it.

generationyGen Y has moved so effortlessly into this technological sphere through schooling and are less and less reliant on televised news for current political, economical and social events. We are sitting on our smart phones, subscribing to RSS feeds and tweets. In addition, Gen Z is the first generation to not have lived without the internet. Technologically connected from the beginning and their exposure to content out reaching their capacity to comprehend it.

My point here is that in order to continue to ensure the longevity of your business, you will need to move with the times and tap into this digital market. As Gen Z will be your future and the decisions you make now will impact the likelihood of them continuing to build your brand.

So next time you are thinking about the value of a Social Media Professional, you must ask yourself if trusting the branding of your company to inexperienced hands is really worth it? Moreover why poorly paint your nails yourself, when you can get an expert finish at a Manicurist?


~MsMMango

“Being social is more than a post.”

#NB: This is a repost of an original post by MsMMango – if you want to talk Social Media, follow me on Twitter @MsMMango or emmango@me.com 


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Becoming a Social Media Marketing Lecturer

I would like to formally announce my appointment as a Social Media Marketing Lecturer.

It is one of the biggest achievements of my career and I am very excited to be given this opportunity to lecture in Social Media Marketing for Fashion students. I am busily trying to develop my curriculum and course structure before the classes officially beginning at the end of July. I will be looking into creating and developing content on Social Networks, audience behaviour and marketing.

I am also looking for any small fashion companies that would like to be featured in my classes, as I have a strong Educational Philosophy of learning by example. Please contact me if you have a fantastic Case Study.

Hopefully I will be able to have time to create more blog posts, as I have a few up my sleeve. So please stay tuned.

~Mango
“Education is the forefront of change.” 

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7 Ways Teachers Use Social Media in the Classroom

http://mashable.com/2013/08/18/social-media-teachers/


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Has smart phone technology and social media decreased social interaction?

DSC_0270-1024x685We have all at least once sat down at a dinner table and looked across at each of the guests and realised that at least 80% of those people are on their smart phones. And looking down at your own phone you conclude that you have already been checked in and there is already a picture of a wine glass, tagged with a catchy statement that is likened to a ‘jealously call to action.But as a society has the addiction to social networks removed us entirely from social interaction on the most basic level?

We all know the couples who talk to each other through Facebook by commenting on one of the pictures that the other one has uploaded. Doesn’t it make sense to turn around to the person next to you and tell them that you love them? Have we become a nation of braggers? Or do we feel more self assured by creating a digital footprint of our affection?

brokenrelationshipThe problem with digital footprints of affection is that just as they are placed so publicly on social media, they can be just as quickly removed or can they? It is almost like they didn’t exist in the first place. It always leaves the charges feeling embarrassed that they allowed themselves to engage in such a public display of affection before checking the use by date of the relationship. You can move quickly from the guy who is the best boyfriend in the world, to the guy that has had six girlfriends in the last five months. For this reason many of us avoid the love declarations on social media.

Taking the journey into a sudden career change, where I spend my entire day updating and uploading files to Facebook, I am just as much a victim to the social media cause as the next person. I get it. But where do we draw the line?  When does enough become enough?

Personally I make an effort not to touch my phone under any circumstances whilst I am out for dinner with a friend. And with this sometimes you miss the best opportunities to take the best #Foodgram shot ever. I hate those people who check their messages while you are talking to them; nothing is more rude and frustrating. For the same reason some shop owners are calling for a ban on service of customers if they are on their phones. I understand this, I do, but I can’t help to think of all the times I have been on the phone when someone has called and carried my conversation into the store. How has the digital person become more important than the breathing body in front of us?images

Where is this heightened sense of social interactivity headed? Just recently Google released information on their new product called ‘Google Glass’ and for those of you who do not have your finger on the technological pulse, Google Glass are a pair of glasses which allow you to view all the information on your smart phone while looking through the glasses. So now we can sit down at the table and look through our glasses, read the weather, news and our messages all whilst we are sharing a bottle of red. Where does it stop?

Thanks to smart phone technology and various social media networks, we have become the most connected in all of history. We have a keen drive for new and interesting feed information, shared in real time. We are bored with the static world, and we want to participate in fluid memoirs of information sharing. No longer are you smart because you have read more books than the next person, but you can become intelligent by exposing yourself to the widest array of information possible. Being ‘well read’ means an entirely different thing from the past.

Increasing connectivity on the social level has allowed for the introduction of online collaborative working spaces. The classrooms of the 21st Century connect with students on a wide variety of mediums such as Edmodo, Wikis, Blogs and even Facebook. We have moved dramatically past the times of appropriate communication and those students who are proactive with education are able to access information anytime. In the business world, we are becoming more connected through a range of project initiation software that connects users in a broader sense. But somehow we still manage to have absolutely no idea what the person next to us is doing?

944400_599508316735791_1814698405_nI believe at times we can suffer from an information overload. We don’t actually know what to share and when. Are you on Pinterest, Twitter, Facebook, FourSquare, Tumblr, LinkedIn, Path, Klout, Vine, Instagram? Are you reading the latest blogs? Are you connected to a variety of news feeds? Do you know what is going with whom, every minute of the day?

As the world expands into digital social connectivity, are we actually becoming more connected? I would argue that we are. For the first time in the history of man are you able to follow your friend through daily feeds of their overseas journeys. Only now can you watch your friend’s pets and children grow through a series of pictures from the other side of the world. We can get recommendations of restaurants and venues from our news feed, and find out who is nearby by just the click of a button. We are more connected than ever.

As a Social Media Strategist, I tell my clients that they must exist digitally. This enables them to connect to such a broad range of people that without social media they would never have been able to reach. It is the way of the future. However as the real world is becoming so intertwined with the social world is there any distinction anymore?

whichroeI believe that we need ‘Rules of Engagement’, a sort of acceptable use policy. A Facebook post that outlines expectations of digital social interaction in the presence of real people.  But rules are made to be broken. And in this world of heightened social interactivity the only social thing to do is keep posting.

~Mango
“Post the way you want.”